Ray-ban's campaign of the year was pre-launched with an event action which was inspired by the design of the new Clubround, exploring courage as a theme. Whoever visited the Ray-Ban Lounge would see an ambience divided by big windows in the form of two glasses. Underneath each window, was a tablet where participants could choose whether or not to know who was on the other side, just like dating applications that are very popular between singles, and each one could evaluate four suitors.
At the end of each round, eight participants could find out if they had formed a pair. Afterwards, the couples were taken to the upper floor of the lounge, where they could get a drink and they would be able to know and experience the brand newness, Clubround that had just landed in Brazil. The product was also on sale at the Ray-Ban store at Lolla Market.
