It is quite common to screw up when you drink too much alcohol and the biggest is to say that you are okay to get on the wheel. The Irish Whiskey Jameson ended the National Traffic Week with the "If you say, do not drive" campaign. It is made of by five ads that warn about the drinking and driving dangers.
Each one was illustrated with drinking bottles and glasses and with popular phrases. “What if the taxi driver has had some drinks too? I trust myself more” says one of them. In another ad, the excuse is “Don’t worry, my car is trained and returns home alone.”
The messages are on the bottom of drinking bottles and glasses symbolizing excessive consumption of alcohol and have been handwritten to reinforce the effect of alcohol on people's bodies. The pieces were aired on the fanpage of the brand, which belongs to the French group Pernod Ricard.
