Detrich
The time to go to the salon and to beautify is practically a happy hour for many women. Considering this, the charming beauty salon Detrich located in São Paulo, Brazil, treats women the way they deserve: making beautiful hair and serving exclusive beers.
To create the new brand identity, we select those two important ingredients and blended it up. The result was a unique and complete branding project with the new concept "Salão de Beleza & Cerveja Artesanal".
CCSP - Bronze in Design category
Hair and Beer.
For women, the time to dress up and look prettier has always been like a happy hour. Detrich is a beauty salon located in São Paulo, Brazil. A charming place that treats women the way they deserve: making beautiful hair and exclusive beers. To create the new brand identity, we select those two important ingredients and blended it up. The result was a unique and complete branding project with the new concept "Salão de Beleza & Cerveja Artesanal".
BRONZE
40º Anuário - Festival do Clube de Criação 2015
Design - Branding
F.biz WPP AD: Greg Kickow e Michel Martins CW: Armando Araújo CD: Marcelo Siqueira e Marcelo Torma CCO: Guilherme Jahara